The theme “creating a unique plate to become a cult” was more related to a hope facing one of the most difficult objects to be innovated, the plate. If a cup, a glass or other has many elements to be worked, plate is always a brain-teaser. So time passed but this plate to be innovative that much to become a “cult” kept remaining a white paper. If ever sometimes filled with the usual little squares or asterisks with many lines typical of...I am thinking about but with little ambition. Talking about this and thinking about the word “cult” a sentence came out: “the vinyl record, that’s a real cult!”.

From that starting point our plate, graphics and colors came to life and – above all - our will to transform it into a real plate, a true daily-use instrument.

From there a research on depth and quantity of ridges to hold liquids and huge difficulties faced by production in making a flat plate. Then a lot of satisfaction in realizing that we had invented a true brand new plate, really flat, functional and with a good industrial patent.